We recently discussed how global enrollment can potentially result in better compliance and engagement in our webcast, Trials in Women’s Health: Best Practices to Drive Time and Cost Savings for Your Women’s Contraceptive Clinical Trial. However, it’s important to note that enrolling patients that meet contraceptive trial protocol and that are most likely to remain engaged and compliant throughout an entire clinical trial does not come without its challenges.
This led us to ask our webinar attendees a polling question, “What form of advertising do you find most valuable for your contraceptive trial?”
The results of our poll:
- 42% said, “Social media (Facebook, Twitter, blogs, etc.)”
- 25% said, “Print”
- 17% said, “Radio and/or television”
- 17% said, “None, we don’t have advertising budget”
- 0% said, “Internet ads (Google banner ads)”
I’m not surprised that the majority of attendees chose social media since the predominant and most successful advertising campaigns I’ve seen have been done through social media. Beyond Facebook and Twitter, which have both worked well, I’ve also had great success advertising through Craigslist for certain types of contraceptive trials.
Craigslist is a cost-effective option that enables you to reach people in specific locations, and with specific socioeconomic demographics. In fact, according to a study by the University of California, Santa Barbara, those who respond to surveys on Craigslist, in comparison to respective general populations, are generally better educated and include a higher proportion of females.
For those who answered that you don’t have an advertising budget, as unfavorable as it might be, I would strongly suggest going back to your trial budget and carving out some additional funds for advertising. Even the best investigators, who have existing databases of subjects, are going to use some kind of advertising.
Overall, when trying to decide the best type of advertising, I think it comes down to the population you’re trying to recruit—who’s going to be the end user when this product is eventually marketed and where will you best be able to reach that potential participant? Again, sometimes you have to go back to your budget for more money, but a personalized approach to recruitment for your study is certainly worth it.
For more information on best practices to drive down cost and time savings during your women’s contraceptive clinical trial, feel free to watch the recorded webcast. Also, be on the lookout for the related eBook. If you’d like to be alerted when it becomes available, please leave your contact information in the comments section.
Darcy Forman is the senior director of project management at Clinipace.